The Key Components of an Author Platform

The Key Components of an Author Platform

Author Platform

An author platform is a crucial part of any writer’s success, regardless of if they are self-published or traditionally published. It is the means by which authors can reach their target audience and build relationships with readers, and other authors in the industry. Having an effective author platform can mean the difference between the success or failure of your book.

The components of an author platform include:

A website

Having an author website is essential for authors, as it serves as a hub for readers to find out more about your work and contact you easily. Your website should include a bio page, information on upcoming events, and links to where your books can be purchased (such as Amazon).

Social media presence

Social media platforms such as Twitter and Facebook are essential for an author platform in today’s digital world. These platforms allow you to build relationships with readers, other authors, and industry professionals.

An email list

Building an email list allows you to reach out directly to your target audience and keep them informed of any upcoming releases or events.

A blog

Writing and maintaining a blog can help demonstrate your expertise in your field and help you establish yourself as an authority. This is especially important for nonfiction books.

Public speaking engagements

Taking part in events such as book signings, conferences, or other public speaking engagements is a great way to get exposure and make connections with potential readers and others.

Networking opportunities

Joining professional organizations, attending writing conferences and workshops, and engaging in other networking opportunities can help you build relationships with readers.

Reviews

Encouraging reviews of your work is essential for attracting more attention to your work and building a reputation as an author.

Content marketing

Content marketing strategies such as writing articles, creating videos, and using other forms of media to promote your work can help spread the word about your books and build a larger audience.

Promotion

Promoting your work through traditional advertising channels such as radio, television, or print media be helpful if your budget allows it.

An author platform is an important component of any writer’s success, and it requires a lot of work to build. It can be daunting at first but with the right tools and strategies in place, you can create an effective platform that will help your book reach its target audience. By leveraging websites, social media platforms, email lists, blogs, public speaking engagements, networking opportunities, reviews, and content marketing initiatives as part of your promotion strategy; you are sure to get maximum exposure for your books. So don’t wait – start building your author platform today!

An Interview with Author Scott D. Hetherington

An Interview with Author Scott D. Hetherington

Scott D. Hetherington is the author of It’s A Lot Like a Bee Sting: Things You Didn’t Know About Childhood Cancer. He also is listed on the Concertpedia Contributor section of the popular Pearl Jam podcast/blog called Liveon4Legs. You can visit that website at https://liveon4legs.com/contributors/scott-hetherington/

 Books:

It’s A Lot Like a Bee Sting: Things You Didn’t Know About Childhood Cancer

www.BarnesandNoble.com

www.amazon.com

 

 

Published date: March 2014

Social Media:

 

LittleWormPublishing Instagram

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Author Bio (tell us about yourself)

I live in Alpharetta GA, with my wife of 16 years and our 9-year-old son. I am an assistant principal at a high school in town and have been an educator for 18 years. I enjoy soccer, music, and horror movies.

Tell us about your book. What is it about?

I was diagnosed with leukemia at 14 years old. I turned 20 when I was officially done with all my treatment. It dominated so much of my adolescence that I never really dealt the with the emotional piece of going through something like that. So, several years later, as an act of catharsis, I began writing down stories and memories from my time in the hospital and being sick. These short essays and stories became the book.

What motivated you to write this book? (Inform? Educate? Share?)

I never sat down to write a book. I mostly just began writing down these memories as way to expel some of the things I was thinking about and dealing with in the years following my treatment.

Who is your target audience for this book? Why should they read your book, or how will it help them?

Now that these passages are collected in a book, it really is for anyone who finds themselves diagnosed with cancer. I was a teenager when I was sick, but this book could be for anyone. It’s meant to show people that you can get through it and live a productive normal life afterwards. The title, “It’s A Lot Like A Bee Sting”, came from another little boy in the hospital at the same time with me. He shared his experience about a procedure he had when first admitted to the hospital. I would be facing that same procedure later that day and was extremely nervous and scared. His response of “Oh yeah, that! It’s a lot like a bee sting” helped me to calm down a bit. And knowing someone else went through it, and appeared to be fine, made it easier for me to face my fear.

Are your books tied to a business you own or work for? If so, tell us about that business and how the book and the business work together.

I don’t have my own business. However, I do feel that working with children every day can be stressful and my traumatic experience having cancer as a kid has helped me to relate to kids with a bit more insight, patience, and care. We all come into the building every day bringing some things from home that no one else sees. I remember going back to school after that long hiatus in the hospital. My backpack wasn’t the only baggage I carried into that school. I felt pain, fear, anger, and was very self-conscious about my physical appearance chemotherapy had produced. I try to keep those memories in mind when a student comes into school yielding some baffling behavior. One never really knows where it may have been generated and how it impacted his/her morning.

Are you ever concerned that the language of your book is either too technically difficult or too elementary and potentially insulting for your target audience? How do you decide?

I do have some chapters in the book that have some harsh language as well as some topics that may not be suitable for young children. However, these were experiences that happened to me as a teenager, and they are true to what happened. So, for my own purposes and my own emotions, I felt that I needed to include those things in my writings.

How long did your book take to complete?

About a year.

Are you currently working on another book? Is it the same genre?

I have no plans to write another book.

What is your goal as an author?

I wrote this for my own clarity and emotional help. I suppose if there was/is ever a time where I find the need to do it again, I would hope that I can devote the time to sit and write again.

Why did you decide to self-publish?

Honestly, my mother was the one who was able to have it self-published. She encouraged the stories to be put together and created the artwork for the cover of the book. She was really the one who made it become something that people could consume.

Did you use IngramSpark, Amazon KDP, or another company to handle the printing and distribution of your book?

Lightening Source/Ingram. It’s published under Little Worm Publishing. My mother is an author, Linda Oberlin, and self-publishes under her own company, LWP. She had a great deal of help from Jera Publishing and still uses them frequently for formatting, etc. for all of her books.

Did you purchase your own ISBN or have one assigned to you by Amazon KDP or IngramSpark?

I purchased my own through Bowker Identifier Services.

Now that your book is in print, do you have any regrets?

No regrets for me!

What parts did you do on your own, and what did you hire out to have done? (Editing, book design, cover design, eBook, marketing, etc.)

As stated before, my mother did the artwork for the cover and published under her publishing company, Little Worm Publishing. She typically is the one to market the book on her professional and private FB pages, LinkedIn, and Instagram. But neither of us are very interested in marketing. The technical formatting and editing work was done by Jera Publishing. All of the writing was done by me, however.

What is the most difficult part of writing this book?

Finding the time to do it. With work, family, and other interests it is important to spend the time on things in general that help you, motivate you, etc.

How old were you when you started writing?

I began thinking about and writing the essays for this around 24 years old.

What skills, education, and/or experience have you acquired that helped you develop as a writer for this topic?

Being an educator requires a lot writing and presenting every day. Even as a math teacher, you are constantly communicating with students, parents, school personnel, and the community in general. Finding ways to deliver material that fits, relates, educates, and informs all sectors of that community can be challenging.

 

An Interview with Author Alfred Sacoman

An Interview with Author Alfred Sacoman


Al Sacoman is the author of El Milagro.

Books:

El Milagro

View on Amazon

Published date: September 2021

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Author Bio (tell us about yourself)

I am a retired businessman.  I write for the sheer enjoyment I of it.  I had little time for writing during my career.  And like most writers I read – a lot, mostly fiction.  Sometimes, after picking up a book and reading it through, I used to tell myself that I can write as well, if only I had enough time.  Now that I’ve finished my career, I finally have that luxury.

Tell us about your book. What is it about?

El Milagro is a short story, an uncomplicated feel-good parable. Set in the southwest circa World War II, it looks at discrimination through the innocence eyes of a child.

Who is your target audience suited for this story?

Young readers

Are you currently working on another book? Is it the same genre?

Yes, two others.  Both thrillers.

Why did you decide to self-publish?

I didn’t think I could find a publisher without an agent and I don’t have one.

Did you use IngramSpark, Amazon KDP, or another company to handle the printing and distribution of your book?

I decided to publish through Amazon KDP.  You can’t ignore Amazon’s immense market reach.  And it’s free.  It’s hard to beat that combination.

Now that your book is published, do you have any regrets?

Yes.  I might have avoided, or at least mitigated, startup problems had I sought help before getting started.  Things went much smoother after I signed up with Jera.

What parts did you do on your own, and what did you hire out to have done? (Editing, book design, cover design, eBook, marketing, etc.)

The text is my own.  A friend did the artwork, and Jera did the interior and cover design.

What is the most difficult part of writing this book?

Editing and proofing.

How old were you when you started writing?

Old enough to be on Social Security.  For me, career and writing were, for the most part, incompatible.

If you could tell yourself anything as a younger writer what would it be?

Start as soon as you can scribble, kid.

What motivates you as a writer?

The desire to be heard.  Like any other author, I don’t write to keep my work hidden like a candle under the proverbial bushel basket.

Do you try to be original or to deliver to readers what they want?

I don’t presume to know what readers want.  So, I write what I like while trying to be as original as I can.

Any advice you want to pass on to other authors looking to self-publish their book?

Seek quality help.  Scrub your manuscript before you submit it for publication.  Rinse and repeat this procedure until it’s clean.  Do not let sloppy work hurt your reputation.  Remember: The bane of self-publishing is poor craftsmanship and earns us the label of “not good enough for prime time.”

An Interview with Author Osunfemi Wanbi Njeri

An Interview with Author Osunfemi Wanbi Njeri


Osunfemi Wanbi Njeri is the author of Little Warrior Woman: Just Like Mama.

Books:

Little Warrior Woman: Just Like Mama

View on Amazon

Published date: 9/01/2021

Social Media:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tell us about yourself

Osunfemi Wanbi Njeri curates life-changing courageous conversations to build intergenerational communities of wellness. She has served her community through 1 on 1 sessions and has blessed crowds of up to 60,000 people using music, cardology & literature. Today Osunfemi is making her debut as a Children’s Book Author! As a Priestess of Osun, Certified Cardology Coach, Sickle-Cell Warrior, and Music Artist she’s helped thousands of people change their perspectives and realize their great potential! Her Album “Warrior Woman” is the catalyst for her Wellness Workshops as well as her new book Little Warrior Woman: Just Like Mama! Through interactive community workshops and her Instagram LIVE show “Lounge 11:11 All in The Cards’ ‘ she interviews local heroes, well-known celebrities, and offers her own wisdom as jewels of inspiration and insights towards their own personal healing.

Tell us about your book. What is it about?

Little Warrior Woman: Just Like Mama stands as a creative summation of easily applicable, foundational tools that have been proven to help anyone especially women and girls (re)direct their life with intention & purpose. Imagine how magical each day would be having the essential tools and time to develop a deeper spiritual practice with your child and yourself. Little Warrior Woman Just Like Mama is a story that reinforces good character, discipline, curiosity, freedom, and more through the eyes of Prosperity, our little shero.

What motivated you to write and publish a book for children? Is there a moral or message in your book, or is it just for fun?

I was completely guided to write a children’s book. In cardology, there is a writer’s card and I had it in 2019. I thought I would be writing music. And I did a little bit. But in the midst of recovering from a sickle cell crisis, the whole story came to me. It just flooded in or downloaded as some may call it. I got a close piece of paper and pencil and wrote it all down right then. Yes, there is definitely a moral to this story, there are many. However, a major theme is to develop helpful rituals, like brushing your teeth and washing your face, to offer children tools for grounding, alignment, and longevity.

Who is your target audience suited for in this story? What age group of children do you suggest for your book?

That was a big question for me, lol. I don’t like to conform. If I must narrow it down I’d say children ages 3-9. But in my eyes and the vision that was given to me, it is a book that grandparents will read to their grandchildren, mother’s and fathers to daughters and sons, single parents, everyone in the family is apart of my audience because it’s about passing down legacies of healing, laughter, fun and ritual… not trauma. Everyone is welcome to follow along, add their two cents and remember & share their rituals. It takes a family, a community to raise a child. I had a grown woman purchase the book for herself to nurture her inner child. Also, a mother of a newborn boy purchased the book for him, his first!

Do you have a favorite character in your story?

My favorite character is Mama. I like her style, lol.

Are you currently working on another book? Is it the same genre?

Yes, this book is the first in the series.

Do you find reviews helpful? Or intimidating?

All eyes on my work are helpful. I’m doing some amazing helpful life changing things.

Why did you decide to self-publish?

I self-published for ownership purposes. But also because I won’t wait for a company to discover me, I have to start and keep pushing what God gave me.

Did you use IngramSpark, Amazon KDP, or another company to handle the printing and distribution of your book?

I used IngramSpark

Now that your book is in print, do you have any regrets?

No, never.

What parts did you do on your own, and what did you hire out to have done? (Illustrations, editing, book design, cover design, eBook, marketing, etc.)

I wrote it and teamed up with the people the universe brought me to work with. This book wanted a team. It required and requires more than me to reach the audiences it wants to reach.

What would you do differently if you were to self-publish again?

I wouldn’t do anything different. I trusted the process and leaned into the necessary patience needed. Jera, specifically Kimberly has been Amazing to work with.

What is the most difficult part of writing this book?

Remembering where I put the piece of paper that I chicken scratched the story all over, lol.

If you could tell yourself anything as a younger writer what would it be?

Keep writing. Like Dori, just keep writing just keep writing, lol.

What marketing have you done for your book? What worked and what did not?

So far I’ve engaged my email list, text messages and social media. It has all worked well. We’ll be doing interviews starting next week and reaching out to other sources to help market Little Warrior Woman.

Did you start marketing before your book was launched? If not, do you regret that decision?

Yes. I’m so glad I did. It built up the anticipation, A Lot!

How do you use social media as an author? Has it worked well for you, or is it something you want to do more or less of?

I use it to promote my book, it works well and I enjoy it.

Which platform do you use the most?

Instagram

Any advice you want to pass on to other authors looking to self-publish their book?

 I do have advice. I will be sharing it all in a webinar for everyone who purchases the book from now until August 30th.

Anything else?

Get Your story out of you, on paper and into the hands of others. We’re not meant to transition, still holding onto all the knowledge, secrets, and wisdom.

An Interview with Author David G. Fivecoat

An Interview with Author David G. Fivecoat

David G. Fivecoat is the author of Grow Your Grit: Overcome Obstacles, Thrive, and Accomplish Your Goals.

Books:

Grow Your Grit: Overcome Obstacles, Thrive, and Accomplish Your Goals

View on Amazon

Published date: 7/12/2021

Social Media:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tell us about yourself

 After 24 years as a US Army paratrooper, as well as 4 combat tours in Iraq and Afghanistan, Colonel David Fivecoat, US Army, Retired, founded The Fivecoat Consulting Group. He now blogs, speaks, coaches gritty leaders, and helps develop gritty organizations. A native Ohioan, David Fivecoat resides in Columbus, Georgia.

Tell us about your book. What is it about?

Everyone wants more grit. Students. Athletes. Executives. Sports Teams. Entrepreneurs. Non-profits. Military units. Companies. Until now, there wasn’t a process to develop grit. In Grow Your Grit: Overcome Obstacles, Thrive, and Accomplish Your Goals, David Fivecoat combines science, hard-won experience, and a wide-range of real life stories to illuminate the mysteries of developing grit. Whether you are trying to grow your personal grit or attempting to develop your group into a gritty organization that achieves its long-term objectives, Grow Your Grit will help you do it more effectively. From the battlefield to the boardroom to the ballet studio, leaders are leveraging their grit to achieve the improbable. As Fivecoat shows, by harnessing your grit, we can transform ourselves, our lives, our families, our teams, our businesses, and our communities. Grow your grit, thrive, and accomplish the impossible.

What motivated you to write this book? (Inform? Educate? Share?)

I thought that other writers had done a good job of defining what grit is, measuring it, and describing it, but didn’t provide a process or a path for individuals or groups to develop their grit. This book tries to fill that niche.

Who is your target audience for this book? Why should they read your book, or how will it help them?

I wrote the book to help people who struggle to accomplish their goals both personally and professionally and need a process that can help them. Readers have ranged from teenagers to octogenarians and everyone in between.

Are your books tied to a business you own or work for? If so, tell us about that business and how the book and the business work together.

I own The Fivecoat Consulting Group which does executive coaching and leadership training with corporate groups. The book is a way for me to help more people than I can do one-on-one or with groups.

Are you ever concerned that the language of your book is either too technically difficult or too elementary and potentially insulting for your target audience? How do you decide?

No

How long did your book take to complete?

Almost a year.

Are you currently working on another book? Is it the same genre?

I’m currently promoting Grow Your Grit, working with individuals and companies to grow their grit, and trying to decide what I want to write on for book #2. Right now, I’m leaning towards a book to help individuals handle life and business transitions, both big and small, better.

What is your goal as an author?

To help people grow their grit and accomplish their goals.

Why did you decide to self-publish?

I liked the challenge of learning how to self-publish as well as the speed that it enabled me to take a book from idea to being in reader’s hands in almost a year.

Did you use IngramSpark, Amazon KDP, or another company to handle the printing and distribution of your book?

I used both IngramSpark and Amazon KDP.

Did you purchase your own ISBN or have one assigned to you by Amazon KDP or IngramSpark?

I purchased 10 ISBNs from a third party.

Now that your book is in print, do you have any regrets?

I wish I had finished the book and then spent three months promoting the presales. I would budget in an extra three months next time.

What parts did you do on your own, and what did you hire out to have done? (Editing, book design, cover design, eBook, marketing, etc.)

I did the writing and marketing myself. Jera Publishing did a great job with the cover design, interior design, and formatting. I hired an editor and an indexer to help me out as well.

What would you do differently if you were to self-publish again?

I would have done three months of promoting presales before releasing the book.

What is the most difficult part of writing this book?

Figuring out my own writing system and developing the perseverance to do something to make the book better every day – from writing to editing to researching to taking pictures.

If you could tell yourself anything as a younger writer what would it be?

Don’t wait until you are 50 to write your first book!

How old were you when you started writing?

I had written professional magazine articles for the past twenty years. This is my first book.

What marketing have you done for your book? What worked and what did not work?

I have done 9 podcasts on the book. I promoted the book on LinkedIn, Twitter, and Instagram. I paid for ads on Amazon. I encouraged friends and family to post reviews of the book to help with the Amazon sales.

Did you start marketing before your book was launched? If not, do you regret that decision?

As soon as the cover format was done, I started promoting it for presales. Amazon makes it tough because until you post the digits of the book, you can only do presales of eBooks. Next time I’d finish the book, hang the digits, and spend three months promoting presales in eBook, paperback and hard cover formats.

How are you handling marketing with COVID closing down many events authors often do, such as book signings and book clubs?

I have done several book talks with corporate groups both before and after the book was published. I am also in talks to do a couple of more this fall virtually and in person.

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